Since 2017, the beginning of WoodUpp journey, the company has focused on two major elements. First the creation of a premium product, which would satisfy customers across the world, and secondly building a sustainable production chain. From then, WoodUpp has gone from strength to strength, starting in a small workshop in Denmark, to now selling a premium product loved across the world. With customers installing them as feature walls in private residences, to businesses successfully reducing the acoustics in commercial environments.